WITHOUT THE A - VITAMIN WATER
CLIENT: VITAMIN WATER + VITAMIN ANGELS
CREATED BY: SCHICKEL STUDIO
WRITTEN BY: SCHICKEL STUDIO
CONCEPT: DIANA TAY
VOICED BY: STEWART CUMMINGS
Vitamin Water teamed up with Vitamin Angels to help fight vitamin A deficiency in the developing world. Schickel Studio was called upon to create a video to help highlight the importance of "the A," as in vitamin A. We love creating videos for great causes, and after doing our due diligence on Vitamin Angels, it looks like they are doing some amazing work around the world helping children who are at risk of vitamin deficiencies that lead to terrible illnesses and deaths..
The video was used as a part of their 2012-2013 initiative to raise money and video garnered over 400,000 views, raising over $100,000 dollars from Vitamin Water for the Vitamin Angels initiative.