The video made a complex idea visual and easy to understand
Messaging is important. If you don't communicate effectively all is for naught. Having an interesting attention capturing animation helped people grasp our message in an easy and fun way.
When they need to communicate and want to do so in a medium that directs the focus to the subject matter in a way people can relate to and find entertaining. There is so much noise out there people filter all but what is relevant to them. This process made it fun for people to learn.